Prompt Generation Guide

In this guide, you’ll learn to create prompts that give you the desired result.💡 After reading this short guide you’ll be able to create prompts for Landing pages, Blogs, Tweets, Facebook ads, Social Media Posts, Cold Emails, Marketing Emails, Persona building & lots more.

What is prompt?

A series of written instructions in natural language that is understood by AI to output the intended response for your use.

There are different types of modifiers as discussed below

Length 📏

• Specifies the length or word count of the output
• Example:

• • A sentence
  • A two-line
  • A short paragraph
  • Around 100/200/500/1000 words
  • Short
  • Long

• Prompt Examples:

• • Write an 800 words blog post on <TOPIC> using AI to automate copywriting
  • Write a short guide on <TOPIC>
  • Write a short 3 line Cold email this person and give them specific compliments based on this bio: <enter person bio here>

Tone 🗣️

• Specifies the tone or mood of the writing
• Examples: Friendly, Professional, Persuasive, Emotional, Humorous, Informative, Inspirational, Sensational, Formal, Conversational
• Tone Usage
  1. Friendly tone: To establish a personal connection with your audience.
  2. Professional tone: To convey a sense of professionalism and credibility.
  3. Persuasive tone: To convince your audience to take a specific action.
  4. Emotional tone: To appeal to your audience’s emotions and evoke a strong response.
  5. Humorous tone: To entertain your audience and lighten the mood.
  6. Informative tone: To educate your audience and provide them with information.
  7. Inspirational tone: To motivate and inspire your audience.
  8. Sensational tone: To create excitement and generate interest in your topic.
  9. Formal tone: To convey respect and formality.
  10. Conversational tone: To engage your audience in a casual, friendly manner.
• Prompt Examples:

• • Write an 800 words blog post on <TOPIC> using AI to automate copywriting. Use informative & friendly tone.
  • Write a short 3 line Cold email to this person and give them specific compliments based on this bio, use a professional tone: <enter person bio here>
  • Write a persuasive sale email <Topic/ Product/ Service> informing subscribers about 30% discount mastering chatgpt course. Keep it short & concise

Audience 👥

Specifies the target audience or reader for the writing, such as students, professionals, researchers, marketers, developers, entrepreneurs, etc

• Prompt Examples:

• • Write an 800 words blog post on <TOPIC> using AI to automate copywriting for marketing professionals*.*
  • Write a thread on <TOPIC> for <AUDIENCE> importance of exercising for software developers

see the output generates as per the audience we mentioned

• • Write a facebook ad copy for <PRODUCT/SERVICE> WhiteHat-Junior, a online kids Coding class <TARGET AUDIENCE>targetting parents . Include CTA at end, use persuasive tone

(Output is not yet good, we’ll refine the prompt later)

Structure 🏢

Specifies the organization or structure of the writing.

Structure Examples

1. Chronological: A structure that arranges events or ideas in the order in which they occurred.
2. Compare and contrast: A structure that compares and contrasts two or more ideas or items.
3. Cause and effect: A structure that explores the causes and effects of a particular event or phenomenon.
4. Problem and solution: A structure that identifies a problem and proposes a solution.
5. Reflective: A structure that examines personal experiences or thoughts on a particular topic.
6. Narrative: A structure that tells a story or relates an event

Platform & Media 📺

• Specify the platform & media where you’ll be sharing
• This helps chatGPT to produce content accordingly

Examples:

1. Twitter: 280-character limit, fast-paced and informal nature. Copywriting for Twitter should be concise and catchy, using hashtags and emojis to engage the reader.
2. LinkedIN: Formal professional and informative in tone, focusing on the writer’s expertise and experience.
3. Instagram: Creative, attention-grabbing and visually appealing, using strong visuals and hashtags to engage the reader.
4. Quora: question-and-answer type pattern. Should be informative & focusing on providing valuable and accurate information to the reader.
5. Reddit
6. Email
7. Newsletter
8. Blog
9. Youtube Script

Format 📰

• Specify the way in which generated content is organized
• Depending on the usecase specify the format
• Use words like: Heading, Sub-Heading, Paragraphs, Lists, Call-to-action to create your format, Line break

Format examples:

1. Write a facebook ad copy for <PRODUCT/SERVICE> WhiteHat-Junior, a online kids Coding class <TARGET AUDIENCE>targetting parents. Include CTA at end, use persuasive tone. <FORMAT> Start with a powerful heading that captivates attention, use line breaks & keep sentences short

format modifiers mentioned in prompt

1. Start with a heading, generate 5 sub-heading, each sub-heading having lists related to it. Check below response:

See how it followed the format specified in prompt

1. Step-by-Step: Helpful for generating Recipes, DIY contents or tutorials.

1. 1. Prompt: Write it in step-by-step

2. HTML format: Simply mention Use HTML tags

Output generated with HTML tags like H1, H2, ul

1. Markdown format: Simply mention Use markdown tags

Position 🆙

• Specify the position of something in generated content
• Common Position modifers: “Start with”, “End With”, “before”, “after”

Examples:

1. Start with a quote
2. Start with an attention-grabbing short hook
3. End with a powerful CTA
4. Use emoji before each list item

Others important keywords ⛳

Use the keywords in any prompts

1. Use powerful power words 💪
2. Include emoji in relevant places OR Start/End List item with an emoji😀
3. Use FOMO 😨
4. Viral Tweet or Viral Post 🔥

🚩Formula

🤖 Write a <multiple MODIFIERS> + <TOPIC/PRODUCT/SERVICE> . + <multiple MODIFIERS> = Our Prompt

To create your own prompt simply replace modifers in above formula with one or more modifiers we discussed above. And add your topic or product/service name.

🔴When using product/service name add description so that AI understand better about it & produces content accordingly.

Formula Example:

Twitter Thread: Write a thread on the importance of idea validation for startups founders. Target audience entrepreneurs, use few emojis.

thread = modifier

importance of idea validation for startups founders = topic

Target audience entrepreneurs = modifer

use few emojis = modifer

Act as <SOMEONE> 🧑‍🔧👩‍💻👼👩‍🎨🤰

With this prompt style you can make chatGPT role play as someone else.

For example here are some prompts:

1. Act as an English Translator and Improver Prompt: I want you to act as an English translator, spelling corrector and improver. I will speak to you in any language and you will detect the language, translate it and answer in the corrected and improved version of my text, in English. I want you to replace my simplified A0-level words and sentences with more beautiful and elegant, upper level English words and sentences. Keep the meaning same, but make them more literary. I want you to only reply the correction, the improvements and nothing else, do not write explanations. My first sentence is “Comment ca va?”****
2. Act as ‘Character’ from ‘Movie/Book/Anything’: I want you to act like {character} from {series}. I want you to respond and answer like {character} using the tone, manner and vocabulary {character} would use. Do not write any explanations. Only answer like {character}. You must know all of the knowledge of {character}. My first sentence is “Hi {character}.” Examples : Character: Harry Potter, Series: Harry Potter Series, Character: Darth Vader, Series: Star Wars etc.
3. Act as a Storyteller: I want you to act as a storyteller. You will come up with entertaining stories that are engaging, imaginative and captivating for the audience. It can be fairy tales, educational stories or any other type of stories which has the potential to capture people’s attention and imagination. Depending on the target audience, you may choose specific themes or topics for your storytelling session e.g., if it’s children then you can talk about animals; If it’s adults then history-based tales might engage them better etc. My first request is “I need an interesting story on perseverance.”
4. Act as an Advertiser: I want you to act as an advertiser. You will create a campaign to promote a product or service of your choice. You will choose a target audience, develop key messages and slogans, select the media channels for promotion, and decide on any additional activities needed to reach your goals. My first suggestion request is “I need help creating an advertising campaign for a new type of energy drink targeting young adults aged 18-30.”****
5. Act as a Screenwriter: I want you to act as a screenwriter. You will develop an engaging and creative script for either a feature length film, or a Web Series that can captivate its viewers. Start with coming up with interesting characters, the setting of the story, dialogues between the characters etc. Once your character development is complete – create an exciting storyline filled with twists and turns that keeps the viewers in suspense until the end. My first request is “I need to write a romantic drama movie set in Paris.”****

Persona Building 👩‍💻🤾‍♂️👨👴👶

• Purpose is to create reliable and realistic representations of your key audience segments.
• Should be based on some targetted user research
• You can also get this information from web analytic (like google analytic)

Usage of persona building (optional reading)

1. Create targeted marketing campaigns – Blogs, Social media posts, advertisements,
2. Product development: Helps to take decisions about what features and functionality to include in a product or service.
3. Improve customer service: Help to inform how to best support the user ( online chat, phone, or email)

Information in user Persona (optional reading)

• Required:✅
  • Demographic information: Age, gender, location, education level, occupation, etc.
  • Goals and motivations: What does the user want to achieve and what drives them to take action?
  • Challenges and pain points: What problems or difficulties does the user face and how does it affect them?
  • User journey: How does the user interact with your product or service, from awareness to purchase and beyond?
• Optional:✔️
  • Values and beliefs: What values or beliefs does the user hold and how do they influence their actions and decisions?
  • Hobbies and interests: What does the user enjoy doing in their free time and how does it relate to your product or service?
  • Fears and frustrations: What fears or frustrations does the user have and how do they affect their behavior?

Prompt to generate persona ⛳

Generate a user persona for a <product/service> called <name of product/service>, used mostly by <provide all information you’ve related to targetted customer> that helps them <mention usecases>. <name of product/service> is a <write details of the product>

Further prompts to target Sarah (our targetted persona created above)

🚩Formula:

🤖 Write a <SOMETHING> to/for <NAME>, targeting her <ANY PERSONA TRAITS>. <Include any optional modifiers>

Examples:

1. Write a persuasive email to Sarah, targeting her pain points and goals.
2. Write a blog post for Sarah, on the benefits of using chatGPT, using a problem-solution structure and targeting his challenges and motivations.
3. Write a LinkedIn post for Sarah, targeting her goals and values.
4. Write a tweet for Sarah on the latest trends in the tech industry, using hashtags and emojis to engage him and target his interests and motivations.
5. Write a landing page for chatGPT, using a clear and concise structure and targeting Sarah’s pain points, goals, and user journey.

Reverse Engineering chatGPT to create prompts 🔜

(Work in progress, will be updating this on January 10, 2023. You’ll get an email when this is updated)

Preventing hallucination 🥹

Being a trained model many times gives false/untruthful answer.

According to TruthfulQA the best model was truthful on 58% of questions

So to prevent hallucinating effect add these to prompts:

1. Write as truthfully as possible
2. Answer the question as truthfully as possible using the provided text, and if the answer is not contained within the text below, say “I don’t know”
3. don’t make up facts, use facts as it is.
4. Rewrite by keeping the meaning facts & figure same

Tips for creating effective prompts 🪄

1️⃣Breakdown your final result into multiple steps

By breaking the result down into smaller, more manageable steps, you can give the AI a clear roadmap to follow when generating writing. This can help the AI understand your expectations and produce more targeted, relevant writing.

For example, rather than simply asking the AI to write a blog on a given topic, you could break the task down into several steps, such as:

1. Generate Multiple Heading
2. Generate outline or sub-headings
3. Write an introduction that introduces the topic and sets the stage for the rest of the blog.
4. Expand outline into paragraphs
5. Write conclusion

Example 2: Creating copy for Landing page:

1. Write a compelling headline for hero section
2. Sub-heading for hero section
3. CTA for hero section
4. main benefits of the product or service being offered.
5. elaborates on the main points and highlights the benefits of the product or service
6. Add Testimonials
7. Add a call to action that encourages visitors to take the desired action (e.g., “Sign up for a free trial,” “Buy now,” etc.)

2️⃣Be as detailed as possible in prompt

The more information you can provide the AI, the better it will be able to understand your expectations and produce effective writing. So be sure to provide as much detail as possible when giving prompts.

Feel free to use combinations of multiple modifiers.

At the same time don’t use opposite two opposite modifers like short & long in one prompt

3️⃣Play with prompts

Keep tweaking & improving your prompts until you get desire output.

Ending Note:

Thank you for checking out this guide🙏

I’ve put my effort to make this best guide on writing prompts.

And I hope this guide helps you write better prompts.

Feedback: Feel free to send me positive or negative feedback